Welcome to the Real Property Photography knowledge Hub – a place you can visit to expand your knowledge as we share with you the importance what we have learnt over the years. We strongly believe that life is a continuous learning experience and as Albert Einstein once said “once you stop learning, you start dying.”
Below you will find various sections that may or may not relate to you but education is the most powerful tool in the world and we hope the information in this hub can assist in growing your knowledge and intrigue in the real estate marketing industry and the outside world alike.
Whether you are a real estate agent, a private seller, a business owner or a developer, we have created this hub to help you benefit from visual marketing campaigns that you may not have realised the importance of prior.
It is no secret that the real estate agent space has become more competitive in the past 5 – 7 years, with a new breed of hungry, motivated and determined agents ready to push the traditional boundaries of marketing. Whether it be through advanced technology, high-impact photo and video, or just ensuring they have checked all the boxes when it comes to their print collateral, having an over all strategy is so important.
We constantly get asked by many of our clients the same questions ‘what are your other agents doing?’, and whilst we ensure our clients marketing strategies remain confidential, we have compiled some brief data below to show you what services have been the most popular by our agents;
It does not take a secret agent to find out what marketing tactics other agents are using, and with so much information and data readily available online, it is imperative that the modern day agents utilises this data to stay relevant and informed. So what are agents utilising?;
All of our team members are highly knowledgeable when it comes to getting the best result from your property. If you would like to have one of our team members to visit you office to discuss any of the above to you or your sales team, please let us know here.
With the rise of the ‘digital era’ only getting stronger, it is no secret that the two (predominant) real estate portals in Australia have certainly shifted the way that people look for property.
If you were to pick up any of our marketing collateral you will be hit with these three facts:
With so many useful resources available online for the DIY home seller, it is important that you find a reputable provider that can help to bridge your property for sale with prospect purchasers. Sellmyestate.com.au is an online platform that allows the DIY seller to bypass the need for an agent in order to help give you a compete on a level field with the very same agents in your area.
So what can I do once I have found a great platform to list my property? Well simple – you need to get your marketing collateral in order!
What are the three main things that I need?
2. Floor Plan – A must have for any property! a 2D Colour or 3D Floor Plan is a way to have your property stand out.
3. Good copy – sit and write, and identify what the key selling points of your property is!
What else can you do to increase the exposure of your property for sale?
The 'Business Owner'
How can professional photography help your business? Simple, exposure with impact. All too often we find ourselves in a position where we turn online to look for that special restaurant, or cafe, or perhaps that real estate agency, or builder, but all too often we are faced with tacky looking stock images of the same cup of coffee or the same boring old boardroom.
The use of social media and beautifully designed websites has created a massive visual content shift – meaning more of your customers are relying on your images to tell the story of your business.
Real Property Photography works with many business owners from various industries to help build that presence.