Tell us a little about you!
I was born in Romania, and spent my entire childhood surrounded by historical churches & architecture. Growing up amongst this environment definitely had a massive influence on my choice to study at art school; majoring in ceramic and clay sculptures. I then went on to university, majoring in painting, with a key focus on the paint restorations inside ancient churches. Years on, after becoming tiresome of the painting direction my studies had taken me, I got a job as a graphic designer in a printing company, which still allowed me put my creative passions to work in a new direction; and I loved it!
Later in life I was provided with an opportunity to move over to the US after many varied creative occupations; this is the place I found my true passion. I was offered the opportunity to work with an appraisal company and began taking photos for their property reports. This particular position really made me think, “this is something I would love to do long term as a real career, I just need the courage to do it.” After moving over to Australia, I was forever thinking about real estate photography, and one day after coming home angry and upset from my current job at the time, I simply googled property photography and stumbled across RPP. I was raging after an horrible day, and thought “I’m going to email Nik, what do I have to lose!”
Why Real Property Photography above others?
To be completely honest with you, I was also looking at other competitors at the time of considering my own photography business. The key thing that really drove me to choose RPP over anywhere else was actually the amazing website! It was so bold, professional and well thought through, causing me to see something in this website that made me feel I would become a part of a very professional, successful business, and this reflected exactly how I wanted to present myself. Then after talking with Nik directly, I felt very confident, comfortable and safe in the hands of these people and their company. I just knew this was the one.
Why franchising above starting your own business?
I actually owned another franchise (in a different industry) in Las Vegas whilst living there. I definitely think there are so many people afraid of franchising because there is such a misconception of the industry and unfortunately the media has really tarnished the word. I didn’t have the best experience with the company in Vegas, but I never lost faith in the franchise system – you just have to find the right franchisor, and now that I have it reaffirms my belief in franchising! I think the support you get from a franchisor is vital for branding, growth etc, and I would struggle to expand alone, so being a part of a well established business knocks out the entire process of building my own business from scratch and trying to make a name for myself alone with no experience or knowledge on how to do so
What drew you towards photographing property over any other subject matter in the industry, and is this element of photography something you feel you will always be passionate about?
Because nothing is moving! Nothing is talking back to you! Property is a very simple subject matter (by no means is the photography side simple but I mean the subject!) and no way as stressful as the pressure of weddings/people/animals; not to mention babies! I prefer a subject that doesn’t move so I can take the time to frame it and think about how to best display it in its best light.
What would you consider the most difficult aspect within owning your very own franchise/ business, and why?
TIME! I never have enough time for everything! I take care of shooting, clients, prospecting, meetings, accounts/ books etc. If I focus only on just my photography I don’t have time for business growth and keeping my clients happy – and visa versa! It can get very hard to manage all areas as the business grows.
What would you consider the best aspect of owning your own franchise, and why?
I am not stuck in an office, and i’m my very own boss – I hate to feel constrained to working 9 -5! This way i’m much more flexible and can create my own schedule. Even though I am always so busy, I can manage the craziness because it is my own! I hated having to go to my supervisor asking for days off etc, now I don’t have to ask for time off – I do what I want, when I want to do it and to me, this is what I believe flexibility is all about and how I wanted to be.
As you are one of our RPP drone operators, is this a side of photography you ever saw yourself delving into, or more so an aspect of photography you have deemed necessary due to ever evolving technology and a need for this service in the real estate world?
It is a MUST. It is in such high demand and without it, people may overlook you and move elsewhere to a company that can provide it all! If you don’t have a drone, you are losing money, you are losing clients. I cannot stress the importance of this service and using it to your advantage while drones are still ever evolving!
After being in business for such a long time, what is the biggest lesson you have learnt along the way?
MAKE CLIENTS HAPPY! If they are happy, they will come back to you. I respect any feedback and take it onboard to make sure they are happy; even if sometimes I may disagree with their opinion. My client to me is number 1 – to deliver what they ask and take onboard their feedback is what allows my business to grow and thrive in the industry.
What, in your opinion, is the most important aspect to consider while shooting property?
When I am shooting a house, I am not the kind of person to focus on close up shots. I think highlighting the layout of a space is a key feature of my work. I like to show how the house and rooms all connect together, shooting wide to show the true home as a whole.
In your free time do you enjoy other areas of photography? And if so what do you enjoy taking photos of in your down time (when you get any)?
Nope, the camera is for my work and I work very big weeks! I like to relax with my wife and stay away from the camera in my down time – there is no denying this.
Where do you see your business in 5 years from now?
I want to be one of the biggest real estate photographers within Brisbane, and continue to grow and be extremely successful within the RPP business.
If you could give yourself one piece of advice at the beginning of your franchise journey with Real Property Photography, what would that have been?!
JUST DO IT! You’ll never know what could be if you don’t take the risk! All I can say is just take the leap, give it your all, and stay positive no matter how tough times can be starting out in your own photography journey. I would definitely do it all over again if I got the chance.
What is one of your favourite quotes?
“Don’t be afraid to fail; be afraid not to try” – Michael Jordan