As written by Nik Leigh, Real Property Photography founder & CEO
Well, where to begin! What a massive two days it was. I swear each year they are just getting bigger and better. It feels like just yesterday that myself, Lauren (RPP’s COO) and a handful of early partners were sitting around a lounge room on the Gold Coast for the first Annual RPP Partners conference. Whilst I love the intimacy of a tight knit group, it is evident in our ever-growing franchise network, that we still have those very same “family” values that we started with. For those looking for an insight into what an RPP Conference is like, please continue reading.
It all started and ended at the QT Hotel on the Gold Coast. The weather could not have been better and definitely made up for the years that the weather was not overly cooperative. As standard format, I opened the conference with my famous but lengthy ‘Year in Review’; – a time where I can reflect on the wins, the challenges and the hard work that was endured by all and share this all with the entire group. Following this, Lauren shared some exciting some new initiatives that will be implemented to assist RPP franchise partners with both client acquisition and retention.
After a delicious morning tea break, it was the perfect time to introduce our newest member of the Head Office team, our very talented in-house Marketing Manager, Candice who not only unveiled our fantastic new Marketing Hub, but also worked through a basic but essential LAM (Local Area Marketing) task. Candice discussed at length as to the importance of a diversified LAM marketing strategy and spoke to the group about ways that each franchise partner can create and execute their very own strategies moving forward.
The afternoon was set aside for the partners to unwind and have a bit of fun! Kat; Head Office Photographer & Trainer, led the group into a fun but challenging game of trivia all based around the history of photography, cameras, property photography & much more. This was the perfect segue into our first team challenge; build a survival tripod! This was perhaps the most entertaining event (especially for Head Office) as we watched the various teams use the limited resources they had to build some absolute works of art! See below for yourselves:
What better way to wrap up day 1 of the conference & to get everyone into the “party” mood before our “terrible-tee” event that getting to the bar… and for some, behind it! The team ventured into the stylish Stingray bar for a dedicated cocktail making course. I know what you’re thinking, “what does this have to do with photography and running a business?” – absolutely nothing! But that was the beauty of it! The group was paired off and given all the necessary tools & ingredients to then make their own cocktails – with the guidance and instruction from the bar manager. It was a priceless moment watching both Andrew Cockroft (Real Property Photography Geelong) & Emily Gale (Real Property Photography Toowoomba) go head-to-head as they competed on making the most delicious cocktail they could. Think “invention test” but for cocktails! Andrew walked away with the victory by just a single point, but both their concoctions were absolutely delicious.
With a small break, the partners used this time wisely to get fitted out with their best versions of a “terrible tee” that they could find. Ahh, what a creative bunch we have! I mean, I know that we are known as creators of beautiful property photographs, but the lengths some went to was nothing short of amazing. Held in the “Baywatch Room” on the 22nd floor, it was the perfect opportunity to mingle, meet the families behind each of our talented partners and of course, to award; perhaps my favourite part of the year. I would like to take this opportunity to share our award recipients and congratulate the following partners on their achievements and shine the light on these incredible people:
1. Franchisee of the Year – Joel Adamson (Central Coast)
2. Franchisee Fast Starters – Martyn & Tracey Wilson (Logan, QLD)
3. Best in LAM Initiatives – Darren Clayworth (Auckland Northshore)
4. Best in Customer Service & Satisfaction – Bryan & Noely (Cardinia, VIC).