It has truely been a journey of a lifetime for all of those who have been involved with the expansion of Real Property Photography. Launching in 2013 armed with a camera, a tripod and a few thousand for marketing, I plunged headfirst in to this whirlwind of an industry – I have never looked back!
The first chapter of Real Property Photography for myself has been nothing short of learning, growing, facing and overcoming many challenges, developing and maturing not only in myself but the business as a whole, and so much more. Yet here we are, in 2017 staring down the barrel at what will be our greatest developments to date. Over the past year, we’ve poured our heart and soul in to what we believe will be the foundation and blueprint for the next 10 years of Real Property Photography.
It is always our ambition to ensure that we as a company and as a brand are at the forefront of the industry meaning we would need to adapt and change with it. Therefore in early 2016 with extensive consideration, we made the decision that for this to be achieveable, a visual overhaul of our existing branding was required. And so the task began.
Whilst it was certainly not an easy task, we believe this new branding is not only reflective of Real Property Photography’s growth but just as importantly, the changes in the visual marketing for real estate space. This space is rapidly growing and with real estate tech at the cusp of disruption, it is only right to ensure that our branding strongly reflects our forward thinking changes.
Just as the Real Property Photography system has evolved over the years, we thought it was only right that our logo and branding reflects this too. Whilst we will be sad to see the old logo go, it is with great pleasure I introduce to you our new Real Property Photography logo, which is live as of today, April 1st 2017!
Real Property Photography Icon. Stylised ‘house’ icon, also reflects ‘r’.
The all new Real Property Photography logo. A cleaner and more modern looking approach.
The new marks represent change, growth and a more progressive approach to the developments in our industry. A transformation from just being a ‘photography’ provider to being known as a company whom is constantly looking to push the industry boundaries on what we now call ‘visual marketing for real estate’. Whilst photography remains at our core, having a comprehensive suite of complimentary solutions will work hand-in-hand to ensure that we are the go-to source for our clients.
Looking to the future..
In 2017 and beyond, we will be working hard to build and launch new initiatives that will only serve to expand the range of suitable visual tools for our clients and also to further enhance the viewing experiences for prospective property purchasers.
It gives me great pleasure to announce that we have a range of exciting new initiatives, most notably PropertyViewR – our dedicated technology space to new and exciting visual marketing solutions in Virtual Reality.
Both management and franchise partners are continually committed to offering the highest level of service to all clients and customers. We can’t wait to share all of our new and exciting developments with you, but we will leave some for down the track. But for now, stay tuned as you will see more to come very soon!
Courtney is an integral part of the Real Property Photography head office team. Not only is Courtney a brilliant property photographer, but is also a support pillar to the Real Property Photography franchise network.