If you have anything to do with the real estate world, you have probably heard of virtual staging or virtual furniture. It is the latest trend and, when used effectively, can turn an empty space into an agents dream. So, what exactly is virtual staging and how can it help you?
Essentially, virtual staging is when real life furniture is placed into an image of an empty room. This has the ability to turn a previously boring space into an eye-catching and exciting possibility – when used right. Photos are a major factor when someone is looking at buying a house. If the image has been badly staged, it is more than likely to turn the customer away. That being said, a brilliantly staged imaged has the potential to sell the property.
Images of the property are usually the first thing the potential buyer sees in regards to the listing – and they will naturally be more interested in a room that is fully furnished over one that is empty. In the past, this has made it harder for agents to sell vacant properties. Potential buyers end up scrolling past these listings and clicking ones that are more visually appealing. It is expensive and unreasonable for an agent to professionally style and furnish the rooms. That leaves virtual staging as the only viable option.
While virtual staging is not a replacement for professional styling, it is a smart and cost effective alternative. It is fast, inexpensive and efficient. However, as with all forms of technology, there are some limitations. The furniture placed into the images is selected from real life furniture. As a result, it is not possible for an agent to dictate exactly what they want placed into the picture. While it is possible to request a bedroom setup in pastel colours, it is not possible to ask for a ‘light wooden bedframe with pastel blue sheets, three white cushions and a throw rug at the end’. The furniture used has to be sourced and also has to be appropriate for the image – that is, it has to be the correct angle. With the way virtual staging is generally advertised, often these limitations are not fully comprehended.
So how can virtual staging be used effectively for your listing? The simple answer is by thoroughly discussing what you want staged with your photographer. Effective communication will ensure that both you and your and vendor are completely satisfied with the final result. It is also vital that you understand the limitations of virtual staging and set your expectations accordingly. As a result, you will be able to utilise this new technology and your vacant listings will become more appealing to potential buyers. Please download our Virtual Staging Guidelines here.
At Real Property Photography, our main priority is you. We are trained professionals who are committed to producing the highest quality work. The standard of our virtual staging is no exception which is why we are offering you a special promotion price of $39* per image (
usually $55) for the month of March only! Find your local Real Property Photography representative here or contact us on 1300 782 223. We can also help you get started on your next virtual staging project by emailing firstname.lastname@example.org.
*Terms & Conditions:
- Maximum of 15 images per campaign.
- Participating Australian locations only.
- Prices are ex GST. Please note GST may not be applicable depending on your nearest Real Property Photography franchise.
- Professional photos may be supplied, so long as they meet a minimum quality requirement (i.e. no iPhone or Smart Phone photos).
- Offer is valid for the month of March 2017 only.